LearnLoop — EdTech Learning Platform
LearnLoop approached us to redesign their struggling e-learning platform after user research revealed students were abandoning courses due to poor UX and unreliable video playback.
The Problem
The existing platform had an 82% course abandonment rate. Video buffering issues caused 40% of learners to leave mid-lesson. The course creation tool required technical knowledge, limiting instructor adoption. Mobile experience was broken on iOS Safari.
Our Solution
Complete UX overhaul based on 3 months of user research. Implemented adaptive HLS video streaming with offline download capability. Built a no-code course builder with drag-and-drop lesson sequencing. Added gamification elements — streaks, badges, and leaderboards — proven to improve retention.
Architecture & Technical Approach
AWS S3 + CloudFront for video storage and delivery. AWS MediaConvert for HLS transcoding at multiple bitrates. NestJS API with PostgreSQL. Stripe for course purchases and instructor revenue sharing. Service Worker for offline lesson access.
Screenshots
Results & Impact
Average course completion rate jumped from 18% to 83% after redesign
Key Learnings
Gamification must feel earned, not gimmicky. Adaptive bitrate streaming is non-negotiable for global audiences. The course creation UX is as important as the learner UX — instructor happiness drives content quality.